The programme began in December 2013. It aims to create a sustainable source of income for farmers as well raise the profile and quality of Samoa’s cuisine. It also leverages the successful Mea’ai Samoa cookbook, written by Robert Oliver as a tool for development in Samoa.
As part of the programme, Women in Business Development provide training, seeds and support to farmers while taking on the ordering, grading and delivery role. In addition, Robert Oliver provides training and support to restaurant chef.
UNDP is providing financial support for the main aspects of the programme.