transforming lives : creating opportunities

The Lafaele Family
what we believe:

  • We believe a Samoan model of development must take into account Samoan values, tradition & culture.
  • We believe sustainable change occurs slowly & requires a long-term commitment.
  • We believe the most vulnerable people in Samoa need to develop sources of income to increase self-reliance & independence.
  • We believe Samoan development requires networking with communities, government & other organisations in Samoa, the Pacific & internationally.

If you believe this too - become a partner, a sponsor, a supporter 

what we do:

Women in Business Development Inc is dedicated to strengthening village economies in Samoa in ways that honour indigenous tradition, use traditional and modern technology, and promote fair trade. We empower and equip rural families to cultivate sustainable businesses that maximize farm-based resources. We also facilitate trade with global and regional partners, including The Body Shop, All Good Organics and C1Espresso, which understand the potential as well as the limitations of small-scale farming in Samoa. The organization works in 183 Samoan villages and nurtures certified organic agricultural enterprises that annually puts more than SAT$600,000 into the hands of rural families. These families then have a chance to participate in a cash economy. For many, this means being able to send children to school, to pay utility bills and, importantly, to have control over their lives instead of relying on remittances. On a national scale, our farmers and artisans are using their skills, experience and time to uplift themselves and their communities. Through their collective industry, they are contributing to Samoa's success as a nation.

Tafunai honoured with second global award

Women in Business Development’s Adimaimalaga Tafunai has been honoured with a second global award – this time a DVF Award that was presented at the United Nations in New York. The DVF Awards were created in 2010 by Diane von Furstenberg and the Diller-von Furstenberg Family Foundation to honor and support extraordinary women.

The star-studded ceremony on 23 April matched awardees with powerful presenters that included presidential candidate Hillary Clinton, actresses Dakota Fanning and Maggie Gyllenhaal, and supermodel Naomi Campbell, who presented the award to Tafuna'i.

The New York Times covered the event, reporting that Diane von Furstenberg said that the fight for women’s equality around the world is far from over.

“The situation for women in the world is not what it should be. And we are regressing,” she said, citing violence against women and human trafficking as pressing concerns. “Let us remember, if we have a voice, it is our obligation and privilege to use that voice for those who have none.”

Tafuna’i, one of two international awardees working within the Vital Voices Global Leadership Network, says she was honoured and encouraged by the faith shown in her work for the people of Samoa and the Pacific Islands.

Tafuna’i has led Women in Business Development for more than 20 years. Her first global award was for economic empowerment from Vital Voices Global Partnership in 2012. In December last year, she was also made a Member of the Order of Samoa.

Tafuna’i was recognized for her work building sustainable economies in Samoa and other Pacific island nations, where families are often split apart when adults leave to find work elsewhere. “We are so isolated from markets,” she said, so she has helped Samoa develop small markets of its own by educating women and helping keep them in their communities.

She has also been instrumental in promoting organic agriculture and ethical trade in the Pacific. “It’s important that we make trade fair and that we make sure that the benefits of any trade goes back to the people.”

Through Tafuna’i’s work, Samoan organic virgin coconut oil is now an export in high demand, and a key ingredient in more than 30 products distributed by The Body Shop. Women in Business Development has had a long partnership with NZ Aid and Oxfam NZ in implementing its programmes in Samoa.

The Lifetime Leadership Award was presented to Ambassador Melanne Verveer, who was appointed the United States’ first Ambassador-at-Large for Global Women’s Issues at the State Department in 2009. Verveer directs Georgetown University’s Institute for Women, Peace, and Security. “If we just look at women as victims, no matter what they endure, we will never see them for the leaders that they are,” said Verveer.

The second International Award went to filmmaker and activist Samar Minallah Khan, who has spent her life documenting cultural forms of violence against women in Pakistani communities, from honor killings to the use of dowries in marriages. The Inspiration Award went to Gabrielle Giffords, who has dedicated her life to fighting gun violence after being shot in 2011 while serving as a U.S. Representative from Arizona. The People’s Choice Awards went to co-founder and CEO of The Adventure Project Becky Straw and activist Jody Landers.

Women in Business Development Inc --- 2nd Floor, Nia Mall, Fugalei, Apia, SAMOA --- PO Box 6591 Apia,  SAMOA
Ph +685 21959 ---


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