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        transforming lives : creating opportunities

Women in Business Development Inc is an organisation dedicated to strengthening village economies in Samoa in ways that honour indigenous tradition, use traditional and modern technology, and promote fair trade. We empower and equip rural families to cultivate sustainable businesses that maximize farm-based resources. We also facilitate trade with global and regional partners, including The Body Shop, All Good Organics and C1Espresso, which understand the potential as well as the limitations of small-scale farming in Samoa. The organization works in 183 Samoan villages and nurtures certified organic agricultural enterprises that annually puts more than SAT$600,000 into the hands of rural families. These families then have a chance to participate in a cash economy. For many, this means being able to send children to school, to pay utility bills and, importantly, to have control over their lives instead of relying on remittances. On a national scale, our farmers and artisans are using their skills, experience and time to uplift themselves and their communities. Through their collective industry, they are contributing to Samoa's success as a nation.

A message from Prime Minister Tuilaepa Sailele Malielegaoi

“Food is the gateway into all cultures. For Samoa, our food expresses our intimate relationship with the land, the sea and our ancestors. We are blessed with an ocean so abundant in marine life that if we only take what we need, generations after us will also be fed from this blue food basket. We are also blessed with fertile, volcanic soil that is capable of recovering from the worst of natural disasters. 

“In Samoa most of our farmers are organic by default. It has been our tradition to work with nature rather than command and oppress it. Our smallholder farmers are the core of our agricultural industry, and, as the head of Pacific High Level Organic Group, I see organic farming as not just our past but our future.”

From Mea’ai Samoa – Recipes from the heart of Polynesia - WINNER OF GOURMAND AWARD FOR THE BEST TV CHEF COOKBOOK 2013.



read our latest news



Samoa leads call to offset carbon for SIDS meeting
Samoa is calling for citizens around the world to help offset carbon emissions as a result of the largest global meeting to be held in the Pacific Islands. The Offset Islands 2014 campaign aims to counter carbon generated from the Third International Conference of Small Island Developing States in September. It is being led by Women in Business Development Inc and has received the backing from Prime Minister, Tuilaepa Sa’ilele Malielegaoi. 

In a letter of support, Prime Minister Tuilaepa says he “commends this milestone initiative by the Women in Business Development Inc (W.I.B.D.I) in engaging our village communities and the people of Samoa, the Pacific and the world at large via awareness programmes, replanting of trees and rekindling of organic farming to offset carbon emissions”.

Women in Business Development executive director, Adimaimalaga Tafuna’i, says there are environmental repercussions from all the carbon emissions despite green measures government had put in place such as solar-powered conference facilities. The non-governmental organization, which has a network of certified organic farms, is asking people to people to plant a tree, compost or mulch to offset carbon emissions.

“If all our farmers, our gardeners actively plant trees, compost and mulch organic material, we can make a difference,” says Tafuna’i.“What’s more, we are also asking other nations – our Pacific neighbours, our Caribbean friends and Indian Ocean colleagues and citizens around the world – to join our efforts." Read More



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Christina Archer grating coconuts from Women in Business Development on Vimeo.


Esetiva Eteuati - Wibdi story in English only from Women in Business Development on Vimeo.


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Women in Business Development Inc --- 2nd Floor, Nia Mall, Fugalei, Apia, SAMOA --- PO Box 6591 Apia,  SAMOA
Ph +685 21959 ---


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