transforming lives : creating opportunities

Women in Business Development Inc is an organisation dedicated to strengthening village economies in Samoa in ways that honour indigenous tradition, use traditional and modern technology, and promote fair trade. We empower and equip rural families to cultivate sustainable businesses that maximize farm-based resources. We also facilitate trade with global and regional partners, including The Body Shop, All Good Organics and C1Espresso, which understand the potential as well as the limitations of small-scale farming in Samoa. The organization works in 183 Samoan villages and nurtures certified organic agricultural enterprises that annually puts more than SAT$600,000 into the hands of rural families. These families then have a chance to participate in a cash economy. For many, this means being able to send children to school, to pay utility bills and, importantly, to have control over their lives instead of relying on remittances. On a national scale, our farmers and artisans are using their skills, experience and time to uplift themselves and their communities. Through their collective industry, they are contributing to Samoa's success as a nation.

A message from Prime Minister Tuilaepa Sailele Malielegaoi

“Food is the gateway into all cultures. For Samoa, our food expresses our intimate relationship with the land, the sea and our ancestors. We are blessed with an ocean so abundant in marine life that if we only take what we need, generations after us will also be fed from this blue food basket. We are also blessed with fertile, volcanic soil that is capable of recovering from the worst of natural disasters. 

“In Samoa most of our farmers are organic by default. It has been our tradition to work with nature rather than command and oppress it. Our smallholder farmers are the core of our agricultural industry, and, as the head of Pacific High Level Organic Group, I see organic farming as not just our past but our future.”

From Mea’ai Samoa – Recipes from the heart of Polynesia - WINNER OF GOURMAND AWARD FOR THE BEST TV CHEF COOKBOOK 2013.



read our latest news


Chef/author Robert Oliver honoured
Double Gourmand-award winning author Robert Oliver was honoured earlier this week at a celebration lunch at Millennia Hotel.Women in Business Development board and management earlier this week toasted Oliver for winning the Gourmand award for Best TV Chef Cookbook in the World for Mea’ai Samoa: Recipes from the Heart of Polynesia. Read more
PM John Key visits Women in Business Development president
When the New Zealand Prime Minister calls to have breakfast with you at your own café, you want to serve delicious food and sparkling conversation. That’s exactly what business owner Sheree Stehlin did yesterday morning at Jalah’s Café on Beach Road. Prime Minister John Key requested a breakfast meeting with Stehlin, who was the 2013 New Zealand Prime Minister Fellow, on his final day in Samoa. Read more

The Body Shop, Wise Foundation and Women in Business Development team up for youth
Twelve young Samoans are ready to go and get that new job after graduating from a job readiness skills programme in Apia.The programme was run by The Body Shop Australia, The Wise Foundation and local partner Women in Business Development and targeted young unemployed Samoans wanting to enter the hospitality and customer service industry.


Samoan cookbook wins global award
Chef and author Robert Oliver has taken Samoan cuisine to the top of the world by winning a prestigious international cookbook award. Oliver yesterday won the Gourmand Award for Best TV Chef Cookbook In The World 2013 for Mea’ai Samoa: Recipes from the Heart of Polynesia and his cooking show, Real Pasifik, made by acclaimed TV production company Zoomslide, based in New Zealand. Read more

Pacific and Caribbean voices echo at international research forum
For the first time, Pacific and Caribbean voices were heard at an International Food Policy Research Institute conference – and it won’t be the last. Asked why the Pacific and Caribbean regions had not been included before, Chief of staff and conference director Rajul Pandya-Lorch says IFPRI are mandated to work where there is the greatest concentration of populations. Read more


meet some of our people and our supporters



Christina Archer grating coconuts from Women in Business Development on Vimeo.


Esetiva Eteuati - Wibdi story in English only from Women in Business Development on Vimeo.


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Women in Business Development Inc --- 2nd Floor, Nia Mall, Fugalei, Apia, SAMOA --- PO Box 6591 Apia,  SAMOA
Ph +685 21959 ---


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